LightArt is a Seattle-based design and manufacturing company that specializes in high-end custom and ready-made architectural lighting solutions. LightArt prides itself on being able to make literally anything - the only limit being your imagination. Our task was to inspire designers of the possibilities.
MORE IS MORE
The biggest challenge with LightArt was how to present such a vast array of styles, shapes, colours, and potential applications of their formidable product line. We started every project with a collaborative strategy session. We would do an audit of what’s been successful, what’s new, and how we planned to reach the audience.
From there, we created multiple campaigns, from catalogues to inspiration books, posters, mailers, and even a nationwide road trip in a converted Mercedes Sprinter Van. Because why not.
“It’s been a rare and special opportunity to partner with a creative force like Ryan Smith of LightArt. He’s always full speed ahead and always innovating, not just in his product lines, but also when it comes to how to present his company and engage his audience in the most compelling way. The Ignite/Create road trip is a perfect example.”