Branding is not just a service we offer, it’s in our DNA.
Stack is a branding agency designed to provide solutions to critical branding and marketing problems. We create and nurture brand and market equity for our clients through a layered approach to brand building and management. As senior-level consultants, we craft and guide brand creation, launches, strategic rebranding, naming, messaging platform creation, identity systems, and repositioning efforts across a diversity of industries.
Our name comes from who we are and what we do. We are a stockpile of experience and expertise, stacking together some of the best minds and talent in the industry to help you reach your branding, marketing and business objectives. We’re fantastic and flexible movers (after we’ve had our coffee), and we can efficiently create a critical mass of brand elements from the ground up, reshuffle and polish existing brand elements, and re-stack them to create a fresh and engaging communications platform.
Our process looks simple at first glance, but if you look deeper, and it’s a robust set of steps and exercises that includes all the moving parts required to tackle the most complex of branding and marketing problems. Simply put, our process is designed to give you simplicity, and us the tools we need to take on complex communication challenges.
For Stack, getting the right answers begins with asking the right questions. While there is no pre-determined process for creativity, excellent work is born from a true understanding of where you are, where you’ve been, and where you’re going. From comprehensive digital and brand assessments to market research and competitor analysis, our in-depth discovery process means no stone is unturned and every opportunity is explored for our clients.
Great work doesn’t just “happen,” it’s born out of inspiration, trust and collaboration. It also takes discipline and a robust internal process to ensure that creativity continually drives the process forward. That’s why we’re always ready to explore; to break some rules; to experiment and then re-stack it all back together from the ground up to find the right solution. Going through these steps is what sets the bar for a solution that is uniquely clear, fresh and most importantly, has the value to elevate our clients’ brand.
For us, the launch of a project is just the beginning of what we do. This philosophy is based in our belief that every brand is a living, breathing entity that requires constant nurturing and refinement, as good as we may be, we also believe there’s always room for improvement. To do this, the optimize phase focuses on continuous improvements powered by real-world data, feedback and performance. Once a brand is launched it is only halfway there, the important half is convincing your internal and external stakeholders to buy into the brand, to live and breathe it. We therefore continue to work closely with our clients to fine-tune and educate all stakeholders to ensure long-term brand success.
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